Copywriting

I excel at writing clear and concise copy, which is crucial for both for product management, effectively communicating value and addressing customer concerns. This was useful for my work for Kaizen, where improvement to copy in the paywall screens led to a 35% increase in conversion rate within 2 months of testing. Whilst at Gastfreund, I successfully implemented a design that could accommodate over 10 languages.

Paywall

Problem statement

💶

To clearly communicate subscription options, costs and offers.

Solution:

📱

Several design sprints and a/b testing of copy once refined.

Initial designs

Paywall final

Summary

Our main objective is to clearly explain our billing structure with absolute clarity, while also emphasising any available discounts in a compelling way. After testing various versions, we ultimately settled on the final screen shown above to achieve this goal.

Website relaunch

Example of rewrites for features page:

Original

Train better. Your way.

Kaizen doesn’t prescribe sessions. Instead you are free to structure your training any way that suits your schedule and lifestyle. This means you can train however you want, in a way that’s rewarding for you, while always working towards your long term goal.

Train better. Your way.

Kaizen doesn’t prescribe sessions and so enables flexibility in training. You can structure it to fit your schedule and preferences while still working towards your ultimate goal.

Simple weekly target to stay on track.

The doughnut is a simple yet motivating tool, letting you clock up training towards your training load goal each week. Hit the goal every week and you can be confident that you’re on track.

Simple weekly target to stay on track.

The weekly goal, or doughnut, is a simple and motivating way to track progress towards your overall running goal. Hitting the weekly target each week and you can be confident that you’re on track.