Hi, I‘m Fred
Designer and maker with a focus on creating positive experiences in both the digital and physical world.
Experienced in all things from launching start-ups to building complex products for enterprise, I excel at crafting unique user experiences under tight deadlines and tough trade-offs. My UX process is rigorous yet adaptable, and I’ve learned from some of the best in the business.
UX case studies
Further skills
B2B
Gastfreund
Branding UX UI
Suite of guest & patient comms software
Impact
- Decreased onboarding by 6+ hours, a 28% improvement.
- Established design culture writing a bi-weekly newsletter, ran rapid design sprints and leading monthly workshops
Key Contribution
Rebrand and relaunch of existing suite of products
Vision setting with execs including regular design workshops
Created Illustrations
Hotel Core
Research UX UI
A slack for hotel & hospital operations
Impact
- 10% (650+) of existing client based onboarded with new tool within 6 months of mvp.
Key Contribution
Together with CEO conducted over 20 in person interviews to base initial design
Set up asynchronous diary study to access the needs of workers on the ground and responsibility for the operations of a hotel.
Design 0-1 version and beyond.
Design lead working with 4 PMS and over 30 engineers.
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