Designing digital products with start & scale ups since 2012

Designing digital products with start & scale ups since 2012

Hi, I‘m Fred

Designer and maker with a focus on creating positive experiences in both the digital and physical world.

Experienced in all things from launching start-ups to building complex products for enterprise, I excel at crafting unique user experiences under tight deadlines and tough trade-offs. My UX process is rigorous yet adaptable, and I’ve learned from some of the best in the business.

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UX case studies

Further skills

B2B

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Gastfreund

Branding UX UI

Suite of guest & patient comms software

Impact

  • Decreased onboarding by 6+ hours, a 28% improvement.
  • Established design culture writing a bi-weekly newsletter, ran rapid design sprints and leading monthly workshops

Key Contribution

💡
Rebrand and relaunch of existing suite of products
✏️
Vision setting with execs including regular design workshops
✏️
Created Illustrations
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Hotel Core

Research UX UI

A slack for hotel & hospital operations

Impact

  • 10% (650+) of existing client based onboarded with new tool within 6 months of mvp.

Key Contribution

💡
Together with CEO conducted over 20 in person interviews to base initial design
✏️
Set up asynchronous diary study to access the needs of workers on the ground and responsibility for the operations of a hotel.
✏️
Design 0-1 version and beyond.
✏️
Design lead working with 4 PMS and over 30 engineers.

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